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CUERVO Y SOBRINOS WATCH THE OFFICIAL SPONSOR Superyachts CUP PALMA

Cuervo y Sobrinos prestigious watch manufacturer since 1882, extend its visibility and communication plans to become platinum sponsors of the Superyacht Cup Palma 2010, an event dedicated to superyachts sailing.

Marzio Villa, CEO of Cuervo y Sobrinos, is said to be keen to support an event like this, where boats reflect the unique values \u200b\u200band styles that are woven creations Cuervo y Sobrinos.

The sailing event will take place June 23 to 26, enjoys a good press coverage and has almost sold out of sponsorship positions, a sign that events attracting niche companies once again in search of a target quality, and sailing is a manifestation.

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EVIAN MULTIANNUAL Maria Sharapova

The label EVIAN mineral water, probably the world's most popular water and consumed by many stars of show business and sports, has signed a multiyear contract with the highest-paid female athlete in the world, the tennis player Maria Sharapova and pluricampionessa.

Evian Sharapova has chosen for two main reasons, is the player who has won more titles ever and is one of the most popular sports in the world, so the combination of the Evian brand was absolutely vital for new communication strategies, said a company spokesman.

in future campaigns, the spokesperson Maria Sharapova, will appear with a T-shirt on which there will be a baby and a bottle of Evian water.

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PERNOD RICARD SPONSOR OF RUGBY WORLD CUP 2011

After Emirates MasterCard and Heineken, comes the distribution of giant Pernod Ricard Wine & Spirits (Mum champagne, Havana Club, one of the most popular).

The agreement signed provides for the owner of the company as Official Sponsor of Rugby World Cup 2011 to be held in New Zealand.

The investment made by Pernod Ricard is about 2.5mln Euro.

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CORTINA SKI OUT FROM THE WORLD OF 2015

with 4 votes less, the queen of the Dolomites does not win the nomination to host the 2015 World Cup Alpine Skiing, 8 votes distributed to Vail (Colorado) made the station the next U.S. location for the World Cup.

Cortina and its unions say they are satisfied, however, this time Cortina got 4 votes, was in front of the other candidate, Saint Moritz, who had 3 votes so that even if in 2015 the game is lost, we remain very confident for the World Cup in 2017.