giant American fitness equipment POWER PLATE , became one of the most important players for bringing on a global scale and the famous vibrating platform with high-end market positioning, marking a 3-year sponsorship with Team Williams in Formula One with Barrichello and one of the most historic teams in Formula One circus. The Power Plate has decided to combine its product with Williams to use the sporting context of the Williams Formula One and to strengthen relationships with customers, especially the male target, bringing it close to the new products developed and co-branded Williams with the design and high tech.
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